Strukturierte Analyse von @dingstweets des persuasive designs bei Klout:
What I see:
- Incentive: You get early VIP access.
- Altruistic framing: “Help” other users – even though in reality, this means “spam your friends”.
- Scarcity (of time): “Before time runs out” – when does it run out? It doesn’t say. Presumably never: a fake scarcity like Turkish carpet dealers in Germany who are on “last-minute sale closing sale” for years in a row.
- Progress feedback: Thanks to a progress bar, I see how many I already recruited, how many I still have to recruit. (Interesting question: Does this count mere invites sent, or new registrations confirmed? In the latter case, the feedback loop might be quite protracted and demotivating, as I act and then wait forever for an uncertain outcome. But I’ll never know, because I’ll never help Klout spam my friends.)
- Focus/tunneling/usability: One clear, dominant call-to-action. Never wrong.
What I think: An ok piece, with the above caveats on the possibly protracted loop. (seen August 17, 2012)